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Insights for the Modern Event Pro

Strategies, trends, and AI-powered tactics to help you dominate the show floor and maximise your event ROI.

Why 87% of Networking Efforts Fail — and How AI Will Change That Forever

For decades, networking has been sold as the single most powerful way to build careers, companies, partnerships, and opportunities. Yet research shows that nearly 87% of networking efforts lead to nothing — missed opportunities, dead connections, follow-ups that never happen.